scale it sustainably.
GET TO KNOW ME
My philosophy is that content should serve a purpose at every touchpoint, whether that’s a podcast or a push notification.
As a content designer from a marketing background, I’m a strong advocate for a story that delivers. I take a holistic approach to seamlessly and strategically help people discover, understand, adopt, and use products they love.
My process
Learn IT.
It’s all about problem-solving. While quantitative data might be an indicator of a problem, finding the solution usually requires deeper investigation. I start by asking “why” to uncover the motivations, values, and beliefs that our target audience holds.
create it.
Using audience and user research, I develop strategies that bridge communication gaps between businesses and users. Then I design content that brings clarity and consistency to each touchpoint along the way.
scale it.
Sustainable growth is a journey of continuous learning. I measure success against specific KPIs to determine where we should pivot, what’s working (or isn’t), and how we can optimize our communication to improve the customer journey.
