MAKE YOUR CONTENT COUNT. MY GOAL IS TO PROVIDE A CLEAR, CONSISTENT EXPERIENCE ACROSS THE CUSTOMER JOURNEY TO BUILD TRUST, DELIGHT, AND, ULTIMATELY, A BETTER RELATIONSHIP WITH THE BRAND.
B2B Marketing Case Study
Pollfish is a market research tool for consumer surveys that supplied a roster of major brands with insights that helped them make important business decisions. Although we were a B2B business, we did not have any case studies in our marketing collateral.
Palette App
I took a course in UX Design to improve my skills in Design Thinking and user-centric process. I was asked to create a problem statement and over the course of 10 weeks, validate, design, and develop a prototype MVP for a solution to the problem.
Onboarding Copy for SaaS
New users were confused about an offering, requiring an overhaul of the language used to help them get started. I worked with the design team to identify the problem and improve the copy for the onboarding experience.